As many Austinites relish living a healthy lifestyle, it’s no surprise that Farmers’ Markets are a hit in the city. The markets bring fresh foods from locally grown areas to those looking for an alternative to the goods found in the neighborhood grocery store.

Though many cities don’t have a farmers’ market, Austin has had up to five at one time, with the Austin Farmers’ Market being one of the most popular. Located both in the center of town, at 4th and Guadalupe, and also north-central in Triangle Park, the Austin Farmers’ Market supports local farms, ranches, dairies and nurseries within a 150 mile radius. The central location is open every Saturday and the north location is open Wednesdays year round, rain or shine. The Austin Farmers’ Market is a “Grower’s Only” market, meaning vendors sell only items that they grow, and nothing that has been imported in any way.

The Austin Farmers’ Market began, and is still run, as a project of the local non profit group called the Sustainable Food Center in 2003. With roots dating back to 1975, the Sustainable Food Center was created to “create a Food Secure community by improving access to local, healthy, and affordable food for children and adults in Central Texas.” Not only do they donate produce to local area food banks, and teach gardening practices to the public, but by running the Austin Farmers’ Market in the middle of town, they also make freshly grown produce accessible to low-income residents.

Now celebrating their 10th year, the Sunset Valley Farmers’ Market is also held every Saturday, at Toney Burger Center in South Austin, and was recently voted as the “Best Farmers’ Market” in the 2007 Austin Chronicle Readers’ Poll. 75% of the produced sold is grown organically or sustainably, and free of pesticides and fertilizers; participants boast some produce is picked just hours before it is purchased.

Alongside the fresh produce brought in from local vendors, the farmers’ markets can entertain and educate, by putting on chef’s demos, providing children’s activities, and having local musicians perform. Also local artisans are invited to sell their wares, and many farmers bring prepared foods, such as jams, salsas, and empanadas, using their own ingredients.

Though many farms bring their goods in from Austin’s surrounding areas, Boggy Creek Farm is possibly the closest, in the heart of East Austin, just off Pleasant Valley Road. Now surrounded by subdivisions, schools, and commercial areas that were all once part of the farm, Boggy Creek Farm sits on 5 acres of hearty soil, and is one of the few truly urban farms in the nation. When they aren’t selling their fresh produce at a farmers’ market, they help stock Whole Foods grocery store, which sits 3 miles away.

In 2007, environmental magazine GreenLight, named the Austin Farmers’ Market as one of their top ten farmers’ markets in the country, out of over 4,000 markets. They based their findings on strict adherence to sustainable farming practices, distance from markets to farms, and the market’s focus on food and farm-related community and educational projects, among other criteria. Though the farmers’ markets of Austin can be an enjoyable and delicious experience, they are also living up to a high national standard while bringing the urban and farming communities together, and helping out all involved.

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Milk producers across Europe have been hit hard by falling prices. A group of French dairy farmers tell FRANCE 24s Nicolas Ransom about their everyday struggle to make ends meet.

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Increasing prices of raw materials, demand for dairy products in emerging markets and the drive for health and wellness, are putting pressure on dairy manufacturers to develop innovative but cost effective products. Key growth strategies for many of the top companies include strengthening brand portfolios and expansion in growth markets such China and India.

The Top 10 Dairy Companies is a report that analyzes the innovation and growth strategies of the top 10 players in the dairy industry. This report identifies the product areas that the top 10 players are seeking to develop and also highlights the respective markets where each individual company is looking to grow. It also examines the comparative strengths, weaknesses, opportunities and threats facing the world’s leading dairy companies. Benchmark your performance against the leading dairy companies using market share and financial data in this report…

Key findings from this report…

The global dairy industry is highly fragmented, with the top 10 companies representing about 22.4% of the total market size in 2006.

The global dairy market reached $402.5bn in 2006, representing a five-year CAGR of 3.7% and it is forecast to reach about $487.2bn in 2011, representing a five-year CAGR of 4.9%.

The leading dairy companies are focussing innovation on organic and functional dairy. Other latest developments have included products that are low fat, contain natural ingredients and no preservatives.

Nestlé was the global industry leader with a 5.0% market share in 2006, followed by Danone (2.5%) and Dean Foods (2.4%).

Parmalat’s dairy business recorded revenues of R3,546m ($4,861m) for the fiscal year ended December 2007, an increase of 6.1% over 2006. Higher revenues in fiscal 2007 were mainly due to higher sales volume in Canada and Italy. The dairy revenues accounted for 91.8% of its consolidated revenues in 2007.

Some key issues answered by this report…

Growing demand for dairy products in Asia is driving global milk prices. The increase in demand has been fuelled by population growth, increases in personal income and Western-style influences on the Asian diet (demand for non-native foods such as cheese slices, yogurt and skimmed milk among young urbanites).
Contracting European supply of milk. The milk quota system (introduced in 1984) has placed a limit on the amount of milk produced each year by EU dairy farmers. EU-25 milk production declined 0.3% during September 2004-07 and 1.4% in September 2007.
Adverse climatic conditions in Australia and New Zealand. Australia and New Zealand are the two major milk exporters in the world. In 2005, both countries witnessed a drop in milk productiondue to adverse climatic conditions, with Australia’s output falling 0.3% and New Zealand down 4.0% year-on-year. Decline in output of world’s major milk exporters will impact the global milk supply and therefore, will lead to a rise in milk prices.

Some key questions answered by this report…

What are the trends in the global dairy industry?
Who are the top 11 to 20 companies?
Which regions and segments offer the leading dairy companies the greatest growth opportunities?
How do the leading dairy companies compare in terms of financial performance and coverage by country and category?
What are the key strategies of the leading dairy companies and how do these strategies drive revenue and market share?

For more reports of your interest, please visit the following link: http://www.bharatbook.com/Market-Research/Dairy-Products.html

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Bharat Book Bureau facilitates companies to take the lead of their industry with best practice business strategies and intelligence, through a unique combination of published reports, databases, country reports, company profiles and customized research services. Bharat Book Bureau provides strategic information tools to the executives, business analysts, and knowledge managers that will help them to probe into and support critical, timely business decisions.